Social Marketing as a Tool in Primary Prevention
Main Role: Local Prevention Services Provider
This course has been developed for practitioners in the work to prevent sexual assault and domestic violence. It is based on the concepts of social marketing as described and utilized in recent educational and community organizing models of primary prevention. Further, it is designed to help you, the participant, apply these concepts in your own work in your local communities. It is written with the assumption that you are familiar with general concepts related to primary prevention. New learners should complete the Building Blocks of Prevention course before proceeding.
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