Social Marketing as a Tool in Primary Prevention

Topic outline

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  Social Marketing as a Tool in Primary Prevention

  Level: Intermediate Main Role: Local Prevention Services Provider This course has been developed for practitioners in the work to prevent sexual assault and domestic violence. It is based on the concepts of social marketing as described and utilized in recent educational and community organizing models of primary prevention. Further, it is designed to help you, the participant, apply these concepts in your own work in your local communities.  It is written with the assumption that you are familiar with general concepts related to primary prevention. New learners should complete the Building Blocks of Prevention course before proceeding.

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  • Course News Forum
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  Course Lesson

  This lesson teaches the concepts of social marketing as described and utilized in recent educational and community organizing models of primary prevention. It provides examples of successful social marketing campaigns and guides you through the steps of utilizing this strategy.

  As always, you must be logged in and registered for this course to receive a grade and, therefore, your certificate.

  • Social Marketing as a Tool in Primary Prevention Lesson
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  Course Materials

  Don't have time to complete the lessons or want to review the resources from each lesson?  They are provided below.  

  • Social Marketing as a Tool in Primary Prevention - PreventConnect Presentation URL
  • The Health Communicator's Social Marketing Toolkit File
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  Additional Materials

  These materials can help you to develop a deeper understandng of the topic.  

  • Course Booklet File
  • Course Workbook File
  • Gateway to Health Communication and Social Marketing Practice URL
  • Social Media. Social Marketing. Social Change. TAASA's SAAPM 2012 Packet File
  • Social Marketing to Prevent Sexual Violence on Campus - PreventConnect Podcast URL
  • Building California's MyStrength Campaign - PreventConnect Podcast URL
  • Engaging Men to Prevent Sexual Violence Through Social Marketing URL
  • Developing Comprehensive Prevention Strategies Using Social Marketing URL
  • Using Social Marketing to Prevent Violence Against Women URL
  • PreventConnect Wiki Page on This Topic URL
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  More Examples of Marketing Campaigns

  Explore these abundant examples of social marketing campaigns to further your understanding of the strategy.

  • MyDuty.mil URL
  • No More URL
  • The Red Flag Campaign URL
  • The Strength Campaign URL
  • The White Ribbon Campaign URL
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  Opportunities to Connect with Others

  Learning works best when we can discuss concepts and content with our peers. Look below for several interactive options.

  • Post to the PreventConnect Email Group URL

    The Prevent-Connect email group is a moderated email list to discuss issues related to the prevention of sexual assault and domestic violence. Hundreds of people interested in prevention programs participate in this group. Click the link above to join the group.  If you are already a member, send a message to prevent-connect@yahoogroups.com.

  • Social Marketing Discussion Forum

    Discuss social marketing with other learn.preventconnect.org participants here. Post your questions and comments! 

  • Click here to tell us that you are interested in participating in further opportunities to learn about and discuss this topic. Choice

    Further opportunities may include web conference, reading groups, discussions at in-person trainings, and more! 

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  Social Marketing as a Tool - Certificate of Completion

  Once you have successfully completed each lesson in this course with a grade of at least 80%, you will see the Certificate of Completion link appear.  Once the link is visible you may access your certificate.
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