Using Social Marketing to Prevent Violence Against Women

David S. Lee, Director of Prevention Services at the California Coalition Against Sexual Assault, provided a workshop on the use of social marketing to prevent violence against women for the Florida Coalition Against Domestic Violence on April 16, 2009 in Lake Buena Vista, FL, as part of the FCADV's Primary Prevention Institute: Planning For A Violence-Free Future.

The presentation included California's MyStrength Campaign as an example and illustrated use of the Spectrum of Prevention to develop a comprehensive prevention program.